Small business, are responsible in a 38% for people to left their jobs, in order to start their own companies, attracted specially for a low investment start, and also for the new possibilities that the internet offers. Small Business Marketing needs to be at low cost, but highly effective. This is something possible to do, if we focus on the one that is most important, we are talking about “the customer”. It is of importance, to never forget the difference between a small and a big business, and therefore, it’s a very good option to use unconventional marketing methods, such as: printing calendars, cups, mugs, pens, etc. to give away in high traffic areas near the business location. Adds in local radio and TV stations are also a very good option. Offers in advertising also cause an impact on the customer. The role of the small business marketing is of importance for the business but previous experience counseling is always a plus in all start.